Why is a larger Bi-temporal width in comparison with Bi-Zygomatic width attractive?

Bitemporal width is measured from the most lateral points on each side of the forehead, while bi-zygomatic width is defined as the distance between the most laterally positioned points on the zygomatic arches. A larger bi-temporal width in comparison to bi-zygomatic width is considered attractive among females. According to a study, an unattractive face often features a round lower face, stretched chin region, and compressed eye and eyebrow regions. It was also found that a high amount of facial fat is often associated with a high body fat proportion, making the average masculine body shape with greater muscle mass more attractive to women, while a high body fat proportion is deemed least attractive. Attractive facial shapes are longer and more dolichocephalic, featuring a narrower lower jaw and a wider, fuller lower lip. Additionally, another study found that faces with shorter width are perceived as more trustworthy. Thus, a larger bi-temporal width compared to bi-zygomatic width contributes to attractiveness, trustworthiness, and the perception of a healthier body shape among females.

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